The New Influencers: A Marketer's Guide to the New Social Media

The New Influencers: A Marketer's Guide to the New Social Media

Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity—and credibility—with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the… (more)

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Book Details  


Publisher: Quill Driver Books (April 01, 2007)

Collection: Books to Build Your

Parent ISBN: 9781884956942

Page count: 236 pages

Language: English


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