Seizing the White Space: Business Model Innovation for Growth and Renewal

Seizing the White Space: Business Model Innovation for Growth and Renewal

Business model innovation is the key to unlocking transformational growth—but few executives know how to apply it to their businesses. In Seizing the White Space, Mark Johnson gives them the playbook.

Leaving the rhetoric to others, Johnson lays out an eminently practical framework that identifies the four fundamental building blocks that make business models work. In a series of in-depth case studies, he goes on to vividly illustrate how companies are using innovative… (more)

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Book Details  


Publisher: Harvard Business Review Press (February 22, 2010)

Parent ISBN: 9781422124819

Page count: 240 pages

Language: English


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