Seeing What's Next: Using the Theories of Innovation to Predict Industry Change

Seeing What's Next: Using the Theories of Innovation to Predict Industry Change

Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data and lead to costly errors in judgment. Now, internationally renowned innovation expert Clayton M. Christensen and his research partners Scott D. Anthony and Erik A. Roth present a groundbreaking framework for predicting outcomes in the evolution of any industry. Based on proven theories outlined in Christensen's… (more)

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Book Details  


Publisher: Harvard Business Review Press (September 07, 2004)

Parent ISBN: 9781591391852

Page count: 312 pages

Language: English


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