Brand Thinking and Other Noble Pursuits

Brand Thinking and Other Noble Pursuits

We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes?

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Book Details  


Publisher: Allworth (May 01, 2013)

Collection: Allworth

Parent ISBN: 9781621532477

Page count: 256 pages

File size: 350 KB

Language: English


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