Blue Ocean Strategy with Harvard Business Review Classic Article “Red Ocean Traps” (2 Books)

Blue Ocean Strategy with Harvard Business Review Classic Article “Red Ocean Traps” (2 Books)

Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic articles “Blue Ocean Leadership” and “Red Ocean Traps.”

Blue Ocean Strategy, the global phenomenon that has sold 3.6 million copies and is recognized as one of the most iconic and impactful strategy… (more)

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Book Details  


Publisher: Harvard Business Review Press (June 27, 2017)

Page count: 384 pages

Language: English


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