Blue Ocean Strategy with Harvard Business Review Classic Article “Blue Ocean Leadership” (2 Books)

Blue Ocean Strategy with Harvard Business Review Classic Article “Blue Ocean Leadership” (2 Books)

Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic article “Blue Ocean Leadership.”

Blue Ocean Strategy, the global phenomenon that has sold 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues… (more)

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Book Details  


Publisher: Harvard Business Review Press (June 27, 2017)

Page count: 400 pages

Language: English


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