From a marketing expert with nearly three decades of worldwide brand development experience working with some of today’s most recognizable and successful brands—including Dove, McDonald’s, and Vicks—comes a comprehensive and accessible guide to brand-building in today’s global marketplace.

Spark demystifies the process of building a brand in today’s increasingly competitive, crowded marketplace. Written by marketing expert Paddy Rangappa, who has worked… (more)

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Book Details  

Publisher: S&S India (May 17, 2017)

Collection: S&S India

Parent ISBN: 9788193355220

Page count: 208 pages

File size: 3 MB

Language: English

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