The Twenty-First-Century Media Industry

The Twenty-First-Century Media Industry

The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new media technologies. They now expect information on-demand and on-the-go as well as at their finger-tips via the Internet. In order to stay relevant, traditional media managers… (more)

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Book Details  


Publisher: Lexington Books (June 22, 2010)

Collection: Studies in New Media

Page count: 310 pages

Language: English


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