Public Opinion

Public Opinion

The new edition of this popular textbook provides a comprehensive, accessible introduction to public opinion in the United States and describes how public opinion data are collected, how they are used, and the role they play in the U.S. political system. Bardes and Oldendick introduce students to the history of polling and explain the factors a good consumer of polls should know in order to evaluate public opinion data. Public Opinion: Measuring the American Mind… (more)

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Book Details  


Publisher: Rowman & Littlefield Publishers (March 29, 2012)

Page count: 392 pages

Language: English


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