Disrupting Digital Business

Disrupting Digital Business

We are no longer an economy of products and services. The digital transformation demands that we focus our attention on experiences and outcomes. Business leaders and their organizations must shift to keeping promises—no matter how their customers interact with them.

But organizations no longer control the conversation. In this era of social and mobile technology, customers, employees, suppliers, and partners are in direct communication with one another. Those personal… (more)

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Book Details  


Publisher: Harvard Business Review Press (April 14, 2015)

Page count: 208 pages

Language: English


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