Are You Brand Dead?

Are You Brand Dead?

Branding always seems to be shrouded with mystery. What is branding? How do we brand anything? Why can’t we just leave it to the marketing guys?

Are You Brand Dead? is a light-hearted and essential guide book for brand owners to help them unravel the mystery of branding and build a brand through a tried and proven methodology – the Creativeans BrandBuilder™. A brainchild of brand consultants Kimming Yap and Yulia Saksen, and writer Judy Tham, this self-guide… (more)

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Book Details  


Publisher: Creativeans Pte Ltd (February 16, 2017)

Page count: 142 pages

Language: English


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