The Hidden Persuaders

The Hidden Persuaders

"One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon

"Fascinating, entertaining and thought-stimulating."--The New York Times Book Review

"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command--The New Yorker

Originally published in 1957 and now back in print… (more)

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Book Details  


Publisher: Ig Publishing (July 01, 2007)

Page count: 200 pages

Language: English


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