Creating Consumers

Creating Consumers

Home economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American families began to consume many more goods and services than they produced. To guide women in this transition, professional home economists had two major goals: to teach women to assume their new roles as modern consumers and to communicate homemakers' needs to manufacturers and political leaders. Carolyn M.… (more)

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Book Details  


Publisher: The University of North Carolina Press (May 28, 2012)

Page count: 424 pages

Language: English


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