Sold American

Sold American

At the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation. In Sold American, Charles F. McGovern examines the key players active in shaping this cultural evolution: advertisers and consumer advocates. McGovern argues that even though these two professional groups invented radically different models for proper spending, both groups propagated… (more)

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Book Details  


Publisher: The University of North Carolina Press (January 06, 2009)

Page count: 552 pages

Language: English


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