Brand NFL

Brand NFL

Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their… (more)

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Book Details  


Publisher: The University of North Carolina Press (September 12, 2010)

Page count: 344 pages

Language: English


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