Law & Advertising

Law & Advertising

In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection.

Is it acceptable to use images of real people, famous or not? Can Nike talk about Adidas in its promotional campaign? When can money be shown? What constitutes puffery, or deceptive truth, or bait-and-switch advertising?… (more)

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Book Details  


Publisher: Rowman & Littlefield Publishers (March 01, 2017)

Page count: 398 pages

Language: English


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