Reaching and Responding to the Audience

Reaching and Responding to the Audience

Museums exist to serve their audiences. This book describes how you can better relate to your audience, looking at how small museums are engaging with and advocating for their communities. We address marketing and public relations, visitor services, accessibility, and easy ways to find out what your audience members think about and want from you.

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Book Details  


Publisher: AltaMira Press (November 16, 2011)

Collection: Small Museum Toolkit

Parent ISBN: 9780759113381

Page count: 188 pages

Language: English


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