Innovation Killers

Innovation Killers

In this seminal article, innovation experts Clayton Christensen, Stephen P. Kaufman, and Willy C. Shih explore the key reasons why companies struggle to innovate. The authors uncover common mistakes companies make—from focusing on the wrong customers to choosing the wrong products to develop—that can derail innovation efforts, and offer a better way forward for management teams who want to avoid these obstacles and get innovation right. Since 1922, Harvard Business… (more)

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Book Details  


Publisher: Harvard Business Review Press (July 22, 2010)

Collection: Harvard Business Review Classics

Page count: 64 pages

Language: English


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