Big-Bang Disruption

Big-Bang Disruption

In recent years a new—disquieting—form of disruptive innovation has emerged, one that beats incumbents on both price and quality right from the start and quickly sweeps through every customer segment. This kind of “big bang” disruption can devastate entire product lines virtually overnight. Look at the effect that free navigation apps, preloaded on smartphones, had on the market for devices made by TomTom, Garmin, and Magellan.

Big-bang disruptions often come… (more)

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Book Details  


Publisher: Harvard Business Review Press (January 07, 2014)

Language: English


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