The First Mile

The First Mile

You have a great idea, now what?

That first mile—where an innovation moves from an idea on paper to the market—is often plagued by failure. In fact, less than one percent of ideas launched by big companies end up having real impact. The ideas aren’t the problem. It’s the process.

The First Mile focuses on the critical moment when an innovator moves from planning to reality. It is a perilous place where hidden traps snare entrepreneurs and roadblocks slow innovators… (more)

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Book Details  


Publisher: Harvard Business Review Press (April 01, 2014)

Page count: 256 pages

Language: English


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