The Direct Mail Solution

The Direct Mail Solution

Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the… (more)

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Book Details  


Publisher: Entrepreneur Press (January 20, 2014)

Page count: 260 pages

Language: English


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