Show Me, Don't Tell Me

Show Me, Don't Tell Me

A guide to strategic communication for stronger brands!

Powerful brands succeed because of the quality of the long-term relationships they establish with customers and stakeholders. At their foundation, these relationships are built upon consistent and meaningful strategic communications. These communications are developed around a framework that defines business goals, considers the audience's needs, surveys the competitive environment, identifies a unique value… (more)

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Book Details  


Publisher: Adams Media (May 14, 2015)

Collection: HOW Books

Parent ISBN: 9781440339059

Page count: 224 pages

File size: 7 MB

Language: English


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