Building Better Brands

Building Better Brands

Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands.

This book is for you if you're a CEO seeking to enhance your knowledge of the branding process,… (more)

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Book Details  


Publisher: Adams Media (May 29, 2018)

Collection: HOW Books

Page count: 200 pages

Language: English


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