The Physics of Brand

The Physics of Brand

Welcome to a brand-new way of thinking about branding.

The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction.

Complete with case studies to illustrate these concepts… (more)

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Total Loans Concurent Loans Lifetime Maximum lending period
loans 1 loans 2 years 59 days

Streaming

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Book Details  


Publisher: How Books (July 21, 2016)

Parent ISBN: 9781440342677

Page count: 192 pages

File size: 8 MB

Language: English


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