Marshall McLuhan

Marshall McLuhan

Communications theorist Marshall McLuhan (1911-1980) predicted the effects of electronic media on modern culture as early as 1964. McLuhan published several breakthrough books and coined terms like "hot" and "cool" media, "the global village," and "the medium is the message."

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Book Details  


Publisher: Dundurn (January 01, 2001)

Collection: Quest Biography

Parent ISBN: 9780968816677

Page count: 210 pages

Language: English


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