Starstruck

Starstruck

How was Nike able to take a gamble on an unknown Michael Jordan and transform itself from a $900 million company to a $9.19 billion company in less than fifteen years? Why did the artist Jeff Koons's Balloon Flower (Magenta) sell for a record $25.7 million in 2008? What does the high school football star have in common with the Hollywood headliner? And why should an actor never, ever go to Las Vegas?

Celebrity—our collective fascination with particular people—is… (more)

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Publisher: Farrar, Straus and Giroux (November 09, 2010)

Collection: Farrar, Straus and Giroux

Language: English


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