Cities, Museums and Soft Power

Cities, Museums and Soft Power

In Cities, Museums and Soft Power, museum planners Gail Lord and Ngaire Blankenberg demonstrate how museums and cities are using their soft power to address some of the most important issues of our time. Soft power is the exercise of influence through attraction, persuasion, and agenda setting rather than military or economic coercion.

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Book Details  


Publisher: American Alliance Of Museums (March 10, 2015)

Parent ISBN: 9781941963036

Page count: 272 pages

Language: English


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