Global Diversity

Global Diversity

Mastering global business requires that leaders and managers fully understand the differences that exist within countries as well as between them. To succeed in China, knowledge of the local culture is essential...but which culture? Many businesspeople are aware that considerable variety exists, but lack the knowledge and tools to leverage this insight. The most successful business strategies rely on embracing the depth and breadth of diversity in local customers,… (more)

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Book Details  


Publisher: Quercus (July 12, 2011)

Collection: Nicholas Brealey

Page count: 344 pages

Language: English