The Brain Sell: When Science Meets Shopping

The Brain Sell: When Science Meets Shopping

Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry… (more)

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Book Details  


Publisher: Nicholas Brealey (September 23, 2013)

Parent ISBN: 9781473644991

Page count: 228 pages

File size: 2.6 MB

Language: English


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