Consumerology: The Truth about Consumers and the Psychology of Shopping

Consumerology: The Truth about Consumers and the Psychology of Shopping

Available in paperback for the first time, this new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being… (more)

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Book Details  


Publisher: Nicholas Brealey (January 24, 2013)

Parent ISBN: 9781473644595

Page count: 228 pages

File size: 2 MB

Language: English


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