Persuasion and Influence: The Science and Art of Effective Presentation

Persuasion and Influence: The Science and Art of Effective Presentation

This book moves away from the traditional hit-and-miss methods of persuasion by applying real science to this fundamental business and life skill. From a business perspective, the very practical process described in this book allows anyone to rapidly create a truly persuasive message, that is very easy to understand, and highly influential.

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Book Details  


Publisher: Woodslane Press (September 20, 2011)

Parent ISBN: 9781921606663

Page count: 300 pages

Language: English


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