The Four Pillars of Politics: Why Some Candidates Don't Win and Others Can't Lead

The Four Pillars of Politics: Why Some Candidates Don't Win and Others Can't Lead

James T. Kitchens and Larry Powell examine why political messages appeal to voters in the United States by exploring the four pillars of the American psyche: fear, national narcissism, consumerism, and religiosity. These pillars, combined with the related matrix of attitudes, beliefs, and values, determine how political communication is understood.

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Book Details  


Publisher: Lexington Books (June 03, 2015)

Collection: Lexington Studies in Political Communication

Parent ISBN: 9781498507226

Page count: 124 pages

Language: English


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