Good Is the New Cool

Good Is the New Cool

“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool

Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As… (more)

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Book Details  


Publisher: Regan Arts. (October 25, 2016)

Collection: Regan Arts.

Parent ISBN: 9781682450468

Page count: 304 pages

File size: 9.4 MB

Language: English


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