Not for Free: Revenue Strategies for a New World

Not for Free: Revenue Strategies for a New World

It used to be only dotcom start-ups lacked workable business models. But now the ubiquity of cheap communications and computing is deeply wounding business models across the board. Combined with rapidly changing customer expectations, the rules for how value is delivered, and what, when, and how much customers will pay are in flux.

What can you do to ensure that you have a business model that will work today and in the future? Create new revenue models, advises Saul… (more)

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Book Details  


Publisher: Harvard Business Review Press (February 17, 2011)

Parent ISBN: 9781422131671

Page count: 240 pages

Language: English


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