Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies

Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now.

When consumers you've never met are rating your company's… (more)

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Book Details  


Publisher: Harvard Business Review Press (June 07, 2011)

Parent ISBN: 9781422161982

Page count: 352 pages

Language: English


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