The Digital Transformation Playbook: Rethink Your Business for the Digital Age

The Digital Transformation Playbook: Rethink Your Business for the Digital Age

The fast-moving digital environment has been disorienting for traditional businesses, and many may not even realize their strategies are outdated. If managed correctly, lagging businesses can transition by harnessing the power of the digital age to create new value for customers and outperform their competitors. Drawing on years of experience as an educator, researcher, and consultant, David L. Rogers identifies five key rules—and provides practical, hands-on tools—that… (more)

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Book Details  


Publisher: Columbia University Press (April 05, 2016)

Collection: Columbia Business School Publishing

Parent ISBN: 9780231175449

Language: English


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