Hidden Persuasion: 33 psychological influence techniques in advertising

Hidden Persuasion: 33 psychological influence techniques in advertising

This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.

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Book Details  


Publisher: BIS Publishers (October 01, 2015)

Parent ISBN: 9789063693145

Page count: 192 pages

Language: English


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