Light Strategies For Innovation

Light Strategies For Innovation

From a leading business scholar comes this analysis of strategies and practices for sparking innovation within several of the world's major companies.

Willard Zangwill's study of the innovation he addresses world-class practices of leading companies like General Electric, 3M, Canon, and others, providing a multi-step strategy for cultivating new products and development. Zangwill also explains the philosophy behind concurrent engineering, rapid learning cycles, target… (more)

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Book Details  


Publisher: Free Press (June 15, 2010)

Parent ISBN: 9780684863979

Page count: 380 pages

File size: 2 MB

Language: English


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