Primer on Decision Making

Primer on Decision Making

Building on lecture notes from his acclaimed course at Stanford University, James March provides a brilliant introduction to decision making, a central human activity fundamental to individual, group, organizational, and societal life. March draws on research from all the disciplines of social and behavioral science to show decision making in its broadest context. By emphasizing how decisions are actually made -- as opposed to how they should be made -- he enables… (more)

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Book Details  


Publisher: Free Press (May 23, 1994)

Collection: Free Press

Parent ISBN: 9781439157336

Page count: 289 pages

File size: 1.8 MB

Language: English


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