Permission Marketing

Permission Marketing

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing.… (more)

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$ 51.99 For EPUB icon EPUB 26 loans, 1 year, 1 at a time


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Total Loans Concurent Loans Lifetime Maximum lending period
26 loans 1 loans 1 year 59 days

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ACS4 6 loans false false

Book Details  


Publisher: Simon & Schuster (July 14, 1999)

Collection: Simon & Schuster

Parent ISBN: 9780684856360

Page count: 224 pages

File size: 1.7 MB

Language: English


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