Brand Vinci

Brand Vinci

Brand Vinci decodes the concept of branding here and now, with a fresh and unique perspective. The decoded facets are practical and useful not only to marketing professionals but also to entrepreneurs,B-school students and could also be highly applicable to one's own personal life.

Written by a brand practitioner and corporate trainer and based on interactions with marketing professionals during workshop and client engagements, this book demystifies branding concepts… (more)

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Book Details  


Publisher: Bloomsbury Publishing (April 23, 2015)

Collection: Bloomsbury India

Page count: 118 pages

Language: English


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