The BCG Growth-Share Matrix: Theory and Applications

The BCG Growth-Share Matrix: Theory and Applications

The key to portfolio management! 

This book is a practical and accessible guide to understanding and implementing the BCG growth-share matrix, providing you with the essential information and saving time.

In 50 minutes you will be able to:

   o Analyze the activities in your business portfolio and identify the role they play in the business as a whole

   o Sort these activities into the four categories of the matrix: stars, question marks, cash cows and dogs… (more)

Available Offer  


EPUB icon EPUB 55 loans, 1 at a time


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Book Details  


Publisher: 50Minutes.com (September 01, 2015)

Collection: Management & Marketing

Page count: 37 pages

File size: 1 MB

Language: English


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