Invisible Influence

Invisible Influence

Jonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in his latest New York Times bestseller that is a “rare business book that’s both informative and enough fun to take to the beach” (Fortune.com).

If you’re like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain… (more)

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Book Details  


Publisher: Simon & Schuster (June 14, 2016)

Collection: Simon & Schuster

Parent ISBN: 9781476759692

Page count: 272 pages

File size: 1.4 MB

Language: English


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