Managing Corporate Design

Managing Corporate Design

Corporations increasingly view graphic design as a core strategic business competency in a highly competitive climate, and they are challenging their in-house designers to supply far more than a service or support function. Their new role is to provide sound solutions to real-world business pressures. Managing Corporate Design addresses—head-on—these new challenges in a highly practical manner.

Peter L. Phillips writes specifically to corporate in-house graphic… (more)

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Book Details  


Publisher: Allworth (March 17, 2015)

Collection: Allworth

Parent ISBN: 9781621534594

Page count: 224 pages

File size: 1.5 MB

Language: English


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