Alibaba's World

Alibaba's World

In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history – bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary… (more)

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Book Details  


Publisher: St. Martin's Press (May 12, 2015)

Collection: St. Martin's Press

Language: English


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