Good to Great: Why Some Companies Make the Leap...And Others Don't

Good to Great: Why Some Companies Make the Leap...And Others Don't

The Challenge

Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.

But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

The Study

For years, this question preyed on the mind of Jim Collins. Are there companies… (more)

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Book Details  


Publisher: Harper Business (July 19, 2011)

Parent ISBN: 9780066620992

Page count: 100 pages

File size: 7.1 MB

Language: English


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