Billions

Billions

This book cracks the supposedly indecipherable code of marketing to the New Chinese Consumer--all 1.3 billion of them. It distills what Tom Doctoroff has learned over the past eleven years in Greater China with JWT, one of the region's largest advertising agencies.

Marketers of some of the world's leading brands come to China with mistaken ideas of how to apply Western thinking to the marketplace. But the same rules do not apply in China. Doctoroff delves into the… (more)

Available Offer  



Book Details  


Publisher: St. Martin's Press (April 07, 2015)

Collection: St. Martin's Press

Language: English


Look for similar items  


>
>