Marketing Services

Marketing Services

Excellent service is the foundation for services marketing, contend Leonard Berry and A. Parasuraman in this companion volume to Delivering Quality Service. Building on eight years of research, the authors develop a model for understanding the relationship between quality and marketing in services and offer dozens of practical insights into ways to improve services marketing. They argue that superior service cannot be manufactured in a factory, packaged, and delivered… (more)

Available Offer  


EPUB icon EPUB 26 loans, 1 year, 1 at a time


Quantity :   

License

Total Loans Concurent Loans Lifetime Maximum lending period
26 loans 1 loans 1 year 59 days

Protection

Protection Number of Devices Copy/Paste Print
ACS4 6 loans false false

Book Details  


Publisher: Free Press (September 30, 1991)

Collection: Free Press

Parent ISBN: 9780743267410

Page count: 228 pages

File size: 2.6 MB

Language: English


Look for similar items  


>
>
>
>